Snapshots
In a delectable fusion of tradition and innovation, Haldiram’s and Hocco proudly unveil the world’s first ever ice cream burfi! A groundbreaking dessert that blends in the rich and nostalgic flavours of the classic Indian barfi with the creamy indulgence of premium ice cream, this Diwali sweet is culinary creativity at its best. A pioneering collaboration that brings together two iconic brands to create a sweet revolution, the ice cream burfi launch redefines festive treats for modern palates. With every bite, this latest Diwali mithai promises a taste of heritage wrapped in a refreshing and contemporary twist.
The concept behind barfi meets ice cream
At first glance, the dessert looks like your typical Indian barfi. Made in a way that makes it look like your regular Diwali dessert with compact, milky cubes which evoke the quintessential festive nostalgia, but you can only taste the difference once you dig in! Boasting of a smooth and creamy ice cream core hidden inside, the ice cream burfi delivers a surprising mix of textures and temperatures. A bold reinvention of the centuries old popular Diwali sweet, the ice cream burfi has been crafted to suit modern palates.
Flavours that celebrate tradition and innovation
The latest ice cream burfi crafted by the efforts of Haldiram’s and Hocco come in two unique flavours: the Milk Cake Barfi Ice Cream and the Orange Barfi Ice Cream. The Milk Cake Barfi Ice Cream is one that has been inspired by the dense and caramelised richness of the traditional milk cake mithai. The Orange Barfi Ice Cream, on the other hand, is one that boasts of a zesty and refreshing take on Indian sweets, with citrusy notes that cut through the creaminess.
Both the flavours have been designed to look and feel like authentic Diwali mithai pieces, but with a refreshing frozen twist.
_1710742176259_thumb_300.jpeg)
“Cooler Together”, a campaign of celebration
This special launch of the ice cream burfi is a part of the “Cooler Together” campaign which is a festive initiative that celebrates community, collaboration, and creativity. It positions the barfi ice cream not just as a dessert, but as a conversation starter, something that is new to gift, share, and enjoy during festive moments.
A sweet collaboration between icons
The launch of the ice cream burfi is the result of a natural synergy. Haldiram’s, a brand known for its unmatched heritage in Indian sweets, and Hocco, known for its premium, artisanal ice creams have brought together this innovative Diwali dessert. A creative Diwali sweet that respects tradition while embracing innovation, the barfi ice cream appeals to both nostalgic and adventurous dessert lovers.
Availability and pricing
The barfi ice cream is priced at Rs 500 for a box of 12 cubes, which is presented in an elegant packaging that is ideal for gifting. It is available across India through Hocco’s own distribution network, as well as quick commerce platforms like Blinkit, Zepto, and Instamart.
Other innovative Diwali desserts that redefine tradition
As Indian palates continue to evolve and festive gifting becomes more experiential, several brands and homegrown chefs are bringing a modern flair to the age old favourite Diwali mithai. From the East meets West hybrids to gourmet reinterpretations, here are some of the standout innovative Diwali desserts that are making headlines as well as melting hearts-
1. Gulab jamon cheesecake
A luxurious creation that seamlessly blends together the East and West, gulab jamun cheesecake boasts of rich creaminess of the classic cheesecake with the syrupy indulgence of gulab jamun. Typically layered with a crushed biscuit base, rose infused cream cheese, and topped with mini gulab jamuns or crumble, this Diwali sweet celebrates the occasion with decadence and style.
2. Motichoor ladoo tarts
Imagine your favourite motichoor ladoo being reimagined into a bite sized tart.
This modern delight features a buttery tart shell that is filled with soft, saffron kissed motichoor crumble, and then topped with edible silver leaf and pistachio dust. An innovative Diwali mithai that brings a crisp twist to the traditional ladoo, this dessert makes for the perfect and elegant culinary addition to your Diwali party bites of festive high teas.
_1721391700765_thumb_300.jpeg)
3. Rasmalai tres leches
This Diwali dessert is a fusion masterpiece that blends Mexican and Indian dessert cultures. Here, the traditional rasmalai soaks in a spiced saffron and cardamom infused three milk texture, creating a soft, airy, and absolutely indulgent cake. Often garnished with rose petals, chopped nuts, and a hint of gold leaf, this Diwali mithai is a showstopper at modern Indian patisseries.
4. Chocolate barfi truffles
Now that we have now witnessed the ice cream burfi, here’s another Diwali sweet of similar nature in the form of chocolate barfi truffles. These are bite sized delights that are made from barfi mixed in ganache and hand rolled into decadent truffles. A fusion of the Indian mithai counterparts and French chocolatiers, this Diwali dessert is further coated in dark, milk, or ruby chocolate and sprinkled with rose dust or silver balls.