Three-Step Guide To Creating An Euphoric Viva Magenta Eye Makeup Look

Diksha Sachdev, content creator and professional makeup artist, shows you how to flaunt the Pantone colour of the year in your eye makeup.

Published On Feb 03, 2023 | Updated On Mar 06, 2024


In the midst of minimalism making waves, it is fascinating to see Pantone’s Viva Magenta make bold splashes on the beauty canvas. Viva Magenta is a vibrant shade that is especially gorgeous to wear on your eyes to grab attention. There is a duality in the magenta with hints of red and pink mixed together that makes it look both striking and muted. And if your day makes you feel bold and dramatic, complement your magenta eye makeup with some embellishments.

Meanwhile, if you are wondering how to integrate the colour of the year into your look, we got Diksha Sachdev, content creator and professional makeup artist, to guide us on how to incorporate this vibrant hue into our eye makeup with a pop of edge.

However, before you begin your eye makeup, make sure to prep your skin well with a primer and a colour corrector around your pigmented areas followed by a light layer of foundation. The real mantra is blending all of them seamlessly.

Here’s how Sachdev guides us to create edgy and euphoric eye makeup with Viva Magenta:


Whether you're doing a neutral everyday look or a wild smokey eye, priming your lids is a must. The concealer has a secret second life — it can be used as an eyeshadow primer. It sets your first layer of eyeshadow, be it a cream or powder.

Product recommendations: Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer; M.A.C Studio Fix 24-Hour Smooth Wear Concealer; Type Beauty Eye Light Concealer


Pick a satin matte formula in a magenta shade. But make sure it's creamy in texture otherwise it tends to dry up quickly and will be difficult to work with. For more intensity, pick an eye shadow closer to your lipstick shade. For a longer stay and the best results, use cream eyeshadow instead of powdered ones. Additionally, you can use rhinestones to amp up the look and make it look euphoric.

Product recommendations: e.l.f. Cosmetics Bite Size Eyeshadow; Simply Nam Illuminating Cream And Powder Eyeshadow; SUGAR Contour De Force Eyes And Face Palette


No bold eye makeup is ever complete without some generous flicks of mascara. The power of mascara is amazing when it comes to defining your bold, edgy eye makeup. Make sure the mascara is a volumising one.

Product recommendations: L’Oreal Paris Voluminous Lash Paradise Mascara; PIXI Large Lash Mascara; KIRO Botanico Super Shield Mascara

Photo: Instagram/ Diksha Sachdev; Featured brands