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The world of luxury is synonymous with elegance and sophistication. And with the most luxurious of beauty brands finally making it to India, there is nobody better than Bollywood celebrities to rope in as the brand ambassadors. From skincare to makeup brands, these celebrities have not only widened the reach of these brands but also have been able to collaborate to create products exclusively for the Indian market. The latest being Palak Tiwari to be announced as the brand ambassador of Sol de Janeiro, and Bhumi Pednekar launching her own Viva Glam earlier this year.
Six Indian celebrities who are the brand ambassadors of international luxury beauty brands
1. Palak Tiwari for Sol de Janeiro
After making her debut in Salman Khan’s Kisi Ka Bhai Kisi Ki Jaan, Palak Tiwari is an emerging face in the entertainment industry. Her success continues to grow after the chart-topping song ‘Bijlee Bijlee’, and she is now a sought-after celebrity across brands. With their immense popularity and rapid rise to stardom, she is now the latest face for Sol de Janeiro’s Mist Range. Sol de Janeiro is an American luxury beauty brand, known for its clean and cruelty-free beauty and skin products. The Mist Range comes in alluring new variants, making Palak a well-known figure in the beauty and lifestyle industry as well.
2. Manushi Chhillar for Estee Lauder
Luxury brand, Estee Lauder has recently collaborated with rising Bollywood star and former Miss World Manushi Chillar as the brand’s global ambassador. She is the face of Estee Lauder India’s Serum Range. Representing the Indian skin type in the worldwide beauty market, Manushi Chhillar believes that beauty is more than skin deep. She considers beauty to be subjective because of the ever-changing definitions associated with beauty. High on values, and with her strong personality, energy and charisma, Manushi is dedicated to advocating the brand’s core values throughout the globe.
3. Bhumi Pednekar for MAC Cosmetics
Bhumi Pedneker is not only the face of the prestigious brand but also collaborated with the company for MAC Viva Glam Range of Lipsticks. This range of MAC Cosmetics works towards giving back to local organisations and working towards the welfare of women, girls, the LGBTQIA+ community and those affected by HIV/AIDs. For Bhumi the concept of beauty is empowerment and she believes in the diversity and inclusivity of beauty across the globe. Encompassing a multitude of iconic moments for the actor, Bhumi believes that her partnership with MAC will change and redefine the world of beauty.
4. Tara Sutaria for Bobbi Brown
Bobbi Brown Cosmetics is in partnership with Tara Sutaria as the brand ambassador for their skincare range. The Student of the Year 2 actress is now a familiar face in the beauty and lifestyle industry being the brand’s first ambassador in India. She has appeared in the brand’s campaign for their vitamin-enriched face base globally, across digital and print platforms. She has also recently introduced Bobbi Brown’s latest collection of 24-hour Waterproof Kajal Liner. She promotes beauty and women's empowerment through the promotion of the brand’s values.
5. Triptii Dimri for Clinique
Clinique is a dermatologist-developed prestigious beauty brand that has just announced Triptii Dimri as its newest face for the Indian market. Dimri promotes a varied lineup of the brand’s products, starting from foundations, and hydrators to lipsticks and a lot more. With her authentic, fresh and jovial personality, the brand believes that the Qala actress truly embodies the brand’s values. With Dimri’s bubbly personality, the brand envisions extending its reach in the country’s beauty and skincare market.
6. Sobhita Dhulipala for Smashbox
Smashbox is a Los Angeles-based cosmetic brand that has collaborated with Sobhita Dhulipala as their brand ambassador. Apart from the ad campaigns, Sobhita was also the force behind the liquid lipstick shade Gula-Bae, meant exclusively for Indian women. The Made in Heaven actress connects with every millennial woman in India with their unique personality and was recently seen promoting their new Always On Liquid Lipstick range. With a hydrating and buildable 24-hour formula, this lipstick can conceal, correct, highlight and contour, especially suited for Indian skin tones.
Photo: Instagram/bhumipednekar, smashboxindia