The holy grail of luxury beauty, Pat McGrath Labs by celebrated British makeup artist Pat McGrath, is finally launching in India. A modern-day makeup maestro and visionary, she has worked with countless runway shows, models, celebrities, and artists through the decades, including Naomi Campbell, Cardi B, and Doja Cat. The coveted beauty brand, which was founded in 2015, will now be accessible to Indian consumers through the omnichannel beauty marketplace, Nykaa.
McGrath’s first-ever beauty product was a shimmering eyeshadow titled, ‘GOLD 001’ that sold out in record time under 60 seconds when it was released on social media way back in 2015. Since then, she has been developing imaginative products that have only elevated the art of makeup. It has ushered in continued efforts to launch innovative, inspirational cosmetics and create unimaginable collaborations that have pushed the boundaries of beauty.
“I’m beyond thrilled to announce that Pat McGrath Labs is launching with Nykaa in India. I’ve always felt the lush jewel tones and rich textures found in Indian filmmaking and art to be so inspiring. My collection is built on high-performance products and colour-true hues that flatter every skin type and tone. I cannot wait to see all the beautiful looks that will be created,” said the makeup artist in a release.
Their products have gained cult followings across the globe, and no beauty lover can resist trying them. The products on offer on Nykaa range from eyeshadows, lipsticks and lip balms. Here are the bestsellers that are available on Nykaa:
1. Mattetrance Lipstick
These lipsticks stand out because of their light-as-air matte cream formula that glides on your lips like butter and is intensely pigmented. McGrath developed this lipstick that would help create a 3D lip in 2.1 seconds and can be worn for any occasion.
2. Mothership Eyeshadow Palettes
Nobody does eyeshadows as Pat McGrath Labs does. Featuring buttery matte formula and colour-shifting shimmers, this eyeshadow palette has it all. With velvety matte, metallic and multichromatic pigments in a gel-creme base, ensure to get a single-swipe saturation at one go.
3. Skin Fetish Divine Blush
Anyone who’s a fan of powder blushes will love this holy grail powder blush. It has a semi-matte and satin pearl-like that gives a ‘lit-from-within glow’ easily.
3. Dark Star Mascara
This mascara promises to give your lashes added volume and a dramatic effect without weighing them down
Apart from this, the exclusive launch houses concealer, liquid-matte lipsticks, lip gloss, makeup setting powder and lip balms. The products range from Rs 2,250 to Rs 10,290 and are available to buy here.