In recent years, the beauty and skincare industry has witnessed a remarkable evolution, driven by innovative formulations, diverse offerings, and a growing emphasis on personal well-being. Among the pioneers of this transformative movement are Indian celebrities who have not only graced the silver screen but have also taken their influence and passion to create their own beauty skincare brands.
The rise of celebrity beauty skincare brands in India signifies a cultural shift where public figures are not just admired for their on-screen personas but also revered for their entrepreneurial spirit and dedication to promoting well-being. These brands are an extension of the celebrities' personal journeys and beliefs, often rooted in their own experiences, cultural heritage, and commitment to authenticity.
The journey begins with the realisation that beauty is not just skin deep; it is an intricate reflection of one's inner vitality and confidence. Indian celebrities, armed with their insights and aspirations, have ventured into the realm of skincare to create products that resonate with a diverse range of consumers. These brands go beyond aesthetics, seeking to empower individuals with the tools to enhance their natural beauty while embracing their uniqueness.
Here is a list of 5 celebrity beauty and skincare brands that have made an impact.
1. Kay Beauty by Katrina Kaif
Kay Beauty, founded by Bollywood actress Katrina Kaif, epitomises the fusion of glamour and simplicity. Inspired by her own journey in the entertainment industry, Kay Beauty offers a range of products designed to enhance natural beauty. With a focus on inclusivity and versatility, the brand celebrates individuality and offers high-quality formulations that cater to diverse skin tones.
2. Starstruck by Sunny Leone
Starstruck, a beauty and skincare brand founded by Bollywood actress Sunny Leone, celebrates self-expression and individuality. With a focus on vibrant colours and bold formulations, Starstruck encourages consumers to embrace their inner creativity and experiment with their looks. The brand's diverse product range caters to a wide range of makeup enthusiasts.
3. 82ºE by Deepika Padukone
Deepika’s luxury skincare brand 82ºE has grown multifold since its launch in 2022. Starting with sunscreen, serums and moisturisers, the brand bet big on influencer and performance marketing to get the word out.
Touted as a blend of science and spirit, Deepika's 82ºE also caught eyeballs when she made Pathaan costar Shah Rukh Khan use her entire range in an Instagram video. Priced at a slightly more premium price point than the majority of other celeb brands, 82ºE has managed to win hearts and a user base that swears by it.
4. Love Child by Masaba Gupta
Designer and actor Masaba Gupta launched her beauty brand Love Child as an extension of her fashion brand. She started with lipsticks but has now expanded to other beauty products as well. The brand has a playful and colourful vibe which goes very well with Masaba’s aesthetic. With a face mist, nail colours, primers, illuminating creams, lip tints and several other beauty products, Masaba is taking over the beauty industry one colourful make-up product at a time.
5. Soezi by Sonakshi Sinha
Launched on Amazon Beauty, Sonakshi’s nail art brand Soezi offers a wide variety of press-on nails. Sinha launched this brand along with lawyer-turned-entrepreneur Srishti Raai. In a sea of beauty and skincare brands by celebrities, a press-on nail brand is an extremely clever move business-wise on Sinha’s part, given the gap in the market in this area. They are not only available online in India, but the brand has also launched in Africa with their eyes on Seychelles.