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15 New Fashion Launches We’re Loving This Month

This month’s hottest introductions will make you shop till you drop.

Tejashee Kashyap

August is a time for recharge, rest, and enjoying the last shred of balmy summers and monsoons combined, while we’ve still got it. And fashion brands with their bevvy of new collections and launches will tide you over the languorous, every-day-feels-like-Sunday month.

From tropical vacay collections to a new accessory launch - this is everything that should make it to your shopping list this month. 

Ahead, find Zee Zest’s favourite fashion launches:

1. Maahru by Sawan Gandhi

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Indian designer Sawan Gandhi has launched a trans-seasonal collection titled Maahru. The collection is a symphony of ivory, white and light pastel shades in flowy silhouettes, featuring delicately embellished floral motifs and sequin embroidery. Bringing forth an array of womenswear and menswear consisting of lustrous sarees and lehengas, along with sequinned kurtas and bandhgalas - the ensembles are elegant, lightweight and stylish.

Available here

2. Wildflower by Ridhi Mehra

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Delhi-based designer, Ridhi Mehra introduces a new prêt line to make the occasion wear mainstream and accessible. The new collection is called Wildflower and focuses on easy-fit kurtas and co-ord sets with striking, multi-coloured paisley and floral prints. Crafted in pure silk and chanderi fabrics, the ensembles showcase a luxe and understated glam, “This project has been a pleasure because it allowed us to take a renewed approach to our aesthetic and take it a notch higher. The past few years have been a stepping-stone for us to branch into prêt, letting us combine our signature with a hint of new-age inspirations,” shares the designer.

Available here

3. Everyday Living by Fabindia

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Fabindia has launched a new menswear line, titled Everyday Living, with the aim of giving a man's casual wardrobe a a sleek front. From bush shirts to button-downs, kurta shirts to short and long kurtas, the range promises to strike the perfect balance between business and leisure. Crafted in cotton and linen, the collection is stylish and versatile for everyday wear.

Available here

4. Tree Sneakers, Neeman’s

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Footwear brand, Neeman's has launched first-of-its-kind sneakers made from sustainably produced wood-based fibre, derived from natural wood sources like eucalyptus trees that are said to come from regions that ensure no ancient or endangered sources are used and cause no harm to the biodiversity. The sneakers promise to instil an elevated experience with classic silhouette designs, highly moisture-absorbing fabric, lightweight and flexible to wear. The sneakers come wrapped in remarkable packaging with paper leaflets that can be planted and a product description tag that gives the customers the thought process behind the product and material used.

Available here

5. Club Collection, aastey

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Athleisure brand, aastey has dropped its latest collection - the Club Collection. Complete with soft silk scrunchies, scented candles, yoga mats, silk eye masks and more, this box is the perfect gift for BFFs or your workout buddies. Speaking about the launch, Jeevika Tyagi, co-founder and CEO of the brand said in a release, “All the products in this collection are well thought out and researched, keeping our tribe's needs in mind as we wouldn’t be anywhere without them.”

Available here

6. Wenos by Cuin

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Homegrown fashion brand, Cuin has taken out a whole new collection of classic white ensembles, titled Wenos. The line-up consists of breezy dresses, multitasking co-ord sets, versatile jumpsuits and more where the silhouettes come in a fluid structure that can go from one season to the next. Designed in satin, linen, and cotton twill, the ensembles are fresh and airy.

Available here

7. Tropical Gardenia, Prints By Radhika

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Designer brand, Prints By Radhika, known for her unique and artsy prints has taken out a beautiful collection of tropical prints, suited for wedding wear. Think palm prints reimagined with opulent embroidery in gold and silver, delicate glittering zari work lend on printed overalls that come in various shades. The collection has a line-up of suits, shararas, ghararas to maximalist gowns, pre-draped sarees and evening skirts in soft peach, bright reds and neon yellow hues. The ensembles showcase an old-world charm with vintage styling.

Available here

8. Mahaaba, Label Simar Duggal

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Translating to ‘love’ in Arabic and ‘romance’ in Swahili, Label Simar Duggal by designer Arjan Duggal’s festive collection, titled Mahaaba, is a luxurious collection of kurtas, lehengas, saris and shararas. The collection also highlights the revival of ancient embroideries and craft forms such as gota, naqshi, dabka in contemporary silhouettes. The collection is a treasure trove for fashionistas where the ensembles are elevated with embellishments and surface techniques.

Available at Ensemble, Mumbai and at Simar Dugal studio in New Friends Colony, New Delhi

9. Pondi-Cheri, Shades Of India

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The lifestyle brand, Shades Of India, known for its textile designs presents its ‘Pondi-cheri’. It is an ode to the shared legacy of design and technique that is found in both India and France, inspired by the most traditional stitching techniques of quilting. Moreover, the collection is a play of fabrics including chanderi, silk, silk cotton and satin. With a colour palette of red, fuchsia, blues, mustard and charcoal, you can find sarees, separates and kurtas.

Available at their exclusive boutiques in Mumbai and Delhi

10. Dolce Vita, Varun Bahl

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Inspired by the hues of the sun, flora, fauna and the beach, couturier Varun Bahl’s prêt collection, ‘Dolce Vita’, is an ode to the luxury of idyllic romances and vacations. The collection is all about relaxed silhouettes - sarees, kaftans, coordinated sets, suits, and tunics that are featured in colours like pale pinks, burnt oranges and powder blues.

Available at Kalka Das Marg, Gandhi Colony, Mehrauli, New Delhi

11. Made For Love, JADE By Monica & Karisma

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The couture label, JADE by Monica & Karishma, takes on the accessories world with their collaborative collection launch with animal welfare stalwart, PETA (People for the Ethical Treatment of Animals). Titled ‘Made For Love’, the vegan collection is a celebration of our co-existence with our furry friends. The vintage-inspired line features scarves, embroidered mules, coin purses, minaudières with meenakari work and malachite stones along with wristbands and belts. In place of leather, silk, wool and other animal-derived products, the collection relies on natural fabrics, dyes, and traditional techniques of craftsmanship to craft artisanal collectables.

Available here

12. Jaipur Ahoy, The Summer House

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Homegrown fashion brand, The Summer House comes forth with a new collection, ‘Jaipur Ahoy’ which is an ode to the city that is the ever-giving art capital of the country.  The collection houses sleek and chic aesthetic silhouettes through dresses, tunic tops, shirts and more - featuring crafted casuals in minimal styles.

Available here

13. Paradiso, Maison Blu

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A vacation-worthy collection from homegrown label, Maison Blu titled Paradiso features silhouettes representing a tropical mindset with ensembles dipped in vibrant colours like pink and lime green with enticing detailing of shells and raffia. Not to forget, the fresh prints on fabrics, including tapeta silk and crepe, which give these statement pieces a certain sense of elegance and serenity. You can find a line of co-ord sets, pantsuits, ruffle blouses, tiered skirts, and swimsuits - all to transport you to a tropical and cheery location.

Check here for more information

14. TIZZI By Shekha Berry

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This is a new swimwear and resort wear label, TIZZI, launched by Shekha Berry. Available In vibrant colours and beautiful prints, the edit is said to be crafted with ECONYL®– a type of mindful fabric from regenerated nylon. This debut collection exudes a vibrant holiday vibe. The edit ranges from starlight blue to reef red and sage green, alongside solid tones. The collection includes a playful mix of bikinis, tankinis with high cut-out details, scarves, sarongs, skirts, shorts, and trousers that can be layered and built upon to create fun transitional looks, from day to night or pool to a brunch.

Available here

15. A Printed Story, Frontier Raas

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Designer label, Frontier Raas unveiled a new summer collection titled, A Printed Story. The edit features breezy silhouettes in signature floral prints, intricate embroidery and chiffon flower detailing. The collection includes light sarees in a pastel colour palette ranging from pale pink, yellow, blue and ivory. The sarees with their distinct design bring a refreshed look to the wardrobe.

Available here

Photo: Ridhi Mehra; Featured brands
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