10 Indian Beauty Influencers To Follow On Instagram In 2022

Follow the tutorials of these beauty influencers to uplevel your makeup game.

Published On Apr 01, 2022 | Updated On Mar 08, 2024


The advent of social media has made our lives easier. From makeup hacks to Vaastu hacks, everything is available at the tip of our fingers, and social media influencers have a huge role to play in this shift. With their helpful advice, social media influencers can guide you to make your life a little more convenient. 

Social media has also given birth to beauty and makeup influencers. They are not just popular but also a source of inspiration for many. From Komal Pandey to Malvika Sitlani, here are some of the most followed beauty gurus on Instagram in India. 

Komal Pandey is an award-winning makeup and beauty influencer. Her bold fashion statements and 'get ready with me' content manage to enthuse social media users across the country. With more than a million Instagram followers, Komal Pandey is one of India's most-followed beauty influencers. A style icon in her own league, Komal shares many insights about what is best for your beauty regime.

Ankita Chaturvedi is a popular makeup influencer among millennials, a trendsetter who has deep insights into current beauty trends. Her tutorials and Instagram makeup looks continue to inspire and stun social media users. With more than 3 lakh followers on Instagram, Ankita is your guide to trending makeup looks, among other beautiful things.

Shruti Anand is an entrepreneur and a social media influencer. Shruti's 'get ready with me' and makeup tutorials are quite popular. She is also an inspiration to all the mothers who are trying to strike a balance between their personal and professional lives. The beauty influencer has more than 5 lakh followers on Instagram, which surely makes her another most followed beauty guru on Instagram.

A model-turned-influencer, Malvika Sitlani, is undoubtedly one of India's most popular beauty influencers. Her Instagram eye makeup and Halloween-themed makeup looks will leave you thrilled. She turned entrepreneur with her luxury brand Masic Beauty. Malvika's experimental makeup looks, attention to detail, and unique style statements make her a must-follow Instagram influencer.

Shreya Jain is a self-proclaimed conscious beauty influencer who detests superficial beauty standards. Shreya’s makeup tutorials and product reviews are a hit among social media users. With more than 4 lakh Instagram followers, Shreya can be your guide for learning basic makeup techniques. 

Rowi Singh is an Indian beauty influencer living in Sydney, Australia. She is popular on social media for her unconventional makeup looks and streetwear fashion. The Australia-born beauty influencer seamlessly merges her Indian roots with global beauty and makeup trends. Rowi is always at the top of her game, from her food-inspired makeup series to Bollywood-inspired looks.

Panache and creative, that's how one would describe Debasree's Instagram profile. Nothing fails to impress her followers, from her eye makeup looks and tutorials to her workout gear. Debasree’s unique perspectives on beauty and makeup resonate with her followers. With more than 3 lakh followers, Debasree is a beauty influencer you should follow for do-able and easy makeup techniques and emulate bold style statements. 

Aanam has been a beauty influencer for more than a decade. In her illustrious career, she has managed to carve a niche for herself in the industry. She is an enthusiastic promoter of indigenous makeup brands and sustainable fashion. Aanam is also an entrepreneur of a clothing brand that donates its 100% profits to charity. 

Srishti has gained immense popularity over the years for her easy to follow makeup looks. The fashionista is famous for makeup tutorials and unfiltered social media posts about her life. Srishti also often shares her favourite beauty products, which are a hit among her social media followers.

Smitha Deepak is a popular beauty blogger who is famous on social media for recreating the makeup looks of Bollywood actors. Her ‘get ready with me’ videos are very popular and have helped her carve a niche for herself. 

Photo: Instagram/Malvika Sitlani and Komal Pandey