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India’s number one beer happens to be the world’s most valuable brew and it is cheaper than your fancy latte! Beer lovers, buckle up because we’re about to spill some hoppy secrets! If you thought sipping on an imported beer was a luxury reserved for payday splurges, think again. The world’s most valuable beer brand is none other than Corona Extra Premium, and guess what? It costs just Rs 200 in India—yes, you read that right! While global beer snobs shell out a premium for it, here in India, we’re casually sipping on it like it’s just another day at the bar.
In a world where craft breweries are popping up like mushrooms and every second person is a self-proclaimed beer connoisseur, there’s one name that reigns supreme: Corona Beer. This Mexican-born golden lager is officially the world’s most valuable beer brand, consistently outpacing its competitors in both sales and brand value. Owned by AB InBev, Corona has managed to hold onto its crown despite fierce competition from European lagers, American IPAs, and yes, even the occasional Japanese beer craze.
Wondering why is Corona Extra Premium Beer such a big deal?
You might be wondering, What’s so special about Corona? It’s light, it’s crisp, and it’s the go-to beer for beach vacations, Sunday brunches, and even those lazy Netflix-and-chill evenings. But the real kicker? It’s not just a beer—it’s a whole vibe. That signature clear bottle, the ritual of sticking a lime wedge in the neck, and the smooth, easy-going taste have turned Corona Extra Premium into an iconic status symbol.
With a brand valuation soaring past $7 billion, Corona has been rubbing shoulders with some of the biggest names in the beverage industry. So, when we say the world's most valuable beer brand, we mean it’s literally leaving every other beer in its frothy dust.
Now, here’s the juicy bit: While Corona Extra Premium costs a bomb in some parts of the world (think upwards of ₹400 per pint in places like the UK and US), India gets a sweet deal. With a price tag of just ₹200, this beer is cheaper than a fancy cold brew at your favourite hipster café.
So why is India’s number one beer suddenly so affordable? The answer lies in India’s massive beer market. With rising disposable incomes and a younger population looking for premium experiences, international beer brands have been flocking to India, pricing their products strategically to capture a loyal fan base. Corona has smartly positioned itself as the aspirational yet accessible beer, making sure it doesn’t just sit on the premium shelf but actually lands in people’s hands.
Corona Extra Premium vs. Corona Light - The ultimate showdown
Of course, no discussion about Corona Beer is complete without bringing Corona Light into the mix. Think of Corona Light as the younger, fitter sibling of Corona Extra Premium. While Extra Premium is all about that full-bodied, smooth taste, Corona Light is for those who want the party without the calories. With a lower alcohol percentage and a crispier, more refreshing taste, Corona Light has its own cult following among fitness-conscious beer lovers.
But let’s be real? Most of us aren’t counting calories when we’re cracking open a cold one. So while Corona Light is great for those mindful drinkers, Corona Extra Premium remains the true king of casual drinking sessions.
The pandemic effect
We can’t talk about Corona Beer without mentioning the absolute PR nightmare it faced during the pandemic. Thanks to an unfortunate name coincidence, some (let’s be honest, not-so-smart) people actually believed that Corona Beer was linked to the coronavirus. This led to a temporary dip in sales, but like a true comeback king, Corona bounced back stronger than ever. Today, it’s once again ruling bars, beach clubs, and even your neighbourhood beer shop.
What’s next for Corona?
With the world’s most valuable beer brand title firmly in its grip, Corona is expanding its empire. From launching flavoured variants to stepping into sustainable brewing practices, the brand is making sure it stays relevant in an ever-changing market.
In India, with premium beers becoming more mainstream, don’t be surprised if Corona Extra Premium costs even less in the future. And if you haven’t yet joined the Corona Beer fan club, maybe it’s time to grab a bottle, slice up some lime, and see what the hype is all about.
Because let’s be honest—when the world’s most valuable beer brand is priced lower than a café latte, saying no is just bad financial planning! Cheers!