Alia Bhatt Is Gucci’s New Global Brand Ambassador

This is the first time the Italian luxury fashion house has roped in an Indian to be their global brand ambassador, and we say it’s well-deserved.

Published On May 11, 2023 | Updated On Mar 05, 2024


It was only a few days ago that Bollywood actor, producer and entrepreneur, Alia Bhatt was the talk of the town for her debut at the Met Gala, the annual fundraising gala hosted by the Costume Institute of The Metropolitan Museum of Art in New York City on May 1, 2023. She glided down the Met Gala 2023 red carpet in a pristine white Prabal Gurung gown, covered in pearls, and paid an ode to the fashion legend – Karl Lagerfeld. Alia was joined by the who’s who of the Indian and international fashion and entertainment circuit, including Priyanka Chopra Jonas, Rihanna, Anne Hathway, Ben Affleck, Cardi B and Jeremy Pope.

Cut to May 11, 2023, Alia is back in the news with yet another milestone that brings her global recognition. Italian luxury fashion house Gucci has roped in Alia to be the first global ambassador from India. The news was made official via Gucci’s Instagram account, and we say it’s well-deserved.

The luxury fashion house shared a collaboration post with a photo of the Bollywood actor and a caption that read: “Alia Bhatt is the House’s newest Global Brand Ambassador. To mark the occasion, the actress, producer, and entrepreneur was captured with the Gucci Bamboo 1947 bag.”

Following the announcement, in a press statement, the luxury fashion house mentioned Alia’s accomplishments, both on the national and international fronts, as an actor, producer and entrepreneur. The statement also notes how beautifully she has established herself as one of the most talented and loved actresses of her generation. And we quite agree because, in a short span of time, the Bollywood actor has turned into a multi-hyphenated personality, won a host of accolades, and been a source of inspiration for millions of women across India.

Apart from being a successful actor and fashionista, she has produced Darlings, which was a well-received OTT film in 2022. She is also the mastermind behind Ed-a-mama, a brand for kids and maternity wear. Alia will soon make her Hollywood debut with Netflix’s Heart of Stone, a spy thriller featuring Gal Gadot and Jamie Dornan. She is also one of the recipients of the Time100 Impact Award in 2022.

“Her [Alia’s] advocation in favour of self-expression and inclusivity in contemporary society speak to the House’s core values and encompass the brand’s motif of fostering cultural empowerment within the next generation of creative talent,” reads the statement.

Alia will make her first-ever appearance as the global brand ambassador for Gucci on May 16, 2023, at their Cruise 2024 fashion show. The showcase will take place at the Gyeongbokgung Palace in Seoul, the capital of South Korea.

Gucci is one of the world’s leading luxury brands. It was founded in Florence, Italy, in 1921, and is known for its exceptional and high-quality craftsmanship, timeless designs, and innovation, showcased through a range of leather goods, jewellery, eyewear and ensembles. Their unique selling points include a bold and eclectic mix of patterns, materials and colours. 

Photo: Gucci and Instagram/Alia Bhatt