Look closer at beauty adverts in recent years and you will notice a shift in how brands are communicating with consumers. Earlier, we had brands taking about how your skin will LOOK, if you buy their moisturiser. Now, it's about what percentage ceramides or how many kinds of hyaluronic acid variants are in them. And this has only increased sales since beauty consumers are getting more aware of how to take better care of their skin, opting for result-oriented and quality ingredients over aesthetics and brand legacy. So which ingredients should you be label-checking for in 2024? Here's an expert lowdown on the same.
The AHA moment
For Dr Kiran Bhatt, Cosmetologist and Vice President, Junoesque Clinic chemical exfoliation is key for healthy skin. She recommends adding the two superheroes - salicylic acid and glycolic acids to your routine. Salicylic acid is an excellent addition for skin decongestion and regulating sebum. As for glycolic acid, concerns like hyperpigmentation and melanin accumulation can be easily targeted by using the ingredient twice a week.
Hyaluronic acid gets a revamp
"The ultimate hydrator, HA can hold up to 1000 times its weight in water, making your skin look plump and dewy. In 2024, expect HA to shine, with new versions like liposomal HA for deeper and more targeted hydration, "says Dr Neha Khuraana, MD, Board-Certified Dermatologist and Founder of House of Aesthetics.
Ceramides find newer pastures
No surprise here, these barrier-boosting superstars can heal your skin from the worst nightmares; if you're consistent! They're especially popular for their tendency to lock in moisture and keep out anything that could irritate your skin. In 2024, ceramides are not limiting themselves to only moisturizers but also making it to cleansers and sunscreens for all-around protection.
Niacinamide Stays Strong
Dr Kiran's favourite from the list is this multitasking wonder does it all. A neutral; active, niacinamide is know to minimise pores, even out skin tone and fights signs of ageing. It is versatile enough to be paired with other active ingredients and gentle enough for all skin types, including sensitive skin. Look for niacinamide in serums, toners and foundations for a natural-looking, dewy finish for your skin.
Bakuchiol, a worthy plant-based alternative
“This anti-inflammatory ingredient is gaining popularity in skincare for its ability to mimic retinol's anti-ageing and anti-acne benefits, without the irritation. In 2024, we can expect to see bakuchiol popping up in more serums, moisturisers, and even makeup,” reveals Dr Neha.
Vitamin C gets an upgrade
You complained about vitamins C and the brands heard! Dr Neha explains, "This antioxidant brightens your skin, fades dark spots and shields against environmental damage. In 2024, stabilised forms of vitamin C will gain popularity for their increased effectiveness and longer shelf life."
Yes, your heard that right! With pre- and probiotics taking over our foods, it was a matter of time that they heading over to skincare as well. Fermented ingredients go to work on your skin's texture and protects it from free radical damage which has gotten quite common due to pollution and sun damage.
All said and done, the experts recommend that the best way to take care of your skin is to understand it better by consulting professionals and personalising your routine to best suit your skin's unique needs.