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Rare Beauty, a renowned makeup brand founded by Selena Gomez, has taken the beauty industry by storm with its inclusive and empowering approach to beauty. After gaining immense popularity in the United States, Rare Beauty has now launched in India, creating waves of excitement among beauty enthusiasts.
One key component of Rare Beauty’s launch in India was its take on inclusivity.
The Indian beauty market is vast and diverse, with a wide range of skin tones, features, and beauty needs. However, the beauty industry in India has traditionally been focused on fair skin and limited representation of diverse beauty. Rare Beauty's launch in India is a game-changer, as it brings inclusivity to the forefront. The brand offers a diverse range of foundation shades, catering to various skin tones, and provides products that celebrate the uniqueness of every individual.
Rare Beauty's product range consists of a wide variety of cosmetics, including foundations, concealers, lip products, blushes, and eyeshadows. The brand is known for its high-quality formulations that are vegan, cruelty-free, and inclusive. Rare Beauty's products are designed to be user-friendly, allowing individuals to effortlessly create their desired looks while enhancing their natural beauty.
Here are their top products which we would highly recommend
1. Liquid Touch Weightless Foundation
The Liquid Touch Weightless Foundation is a star product from Rare Beauty that offers lightweight, buildable coverage with a natural finish. It is available in a wide range of shades, catering to various skin tones in India. It is formulated with a botanical blend of lotus, gardenia, and white water lily extracts, which nourish and hydrate the skin throughout the day. For Indian consumers seeking a foundation that offers both coverage and comfort, the Liquid Touch Weightless Foundation is an excellent choice.
2. Perfect Strokes Matte Liquid Liner
For precise and defined eye looks, the Perfect Strokes Matte Liquid Liner is a must-have from Rare Beauty. This long-lasting liquid liner features an ultra-fine brush tip that allows for effortless application, whether you prefer a subtle wing or a dramatic cat-eye. The formula is smudge-proof and dries down to a matte finish, ensuring a bold and intense look that lasts all day. The Perfect Strokes Matte Liquid Liner is ideal for Indian beauty enthusiasts who want to create precise eye makeup looks that make a statement.
3. Stay Vulnerable Melting Cream Blush
Rare Beauty's Stay Vulnerable Melting Cream Blush is a versatile product that adds a natural flush of colour to the cheeks. This cream blush blends effortlessly into the skin, imparting a subtle and healthy glow. It is available in a range of shades suitable for Indian skin tones, allowing for customization and versatility. The Stay Vulnerable Melting Cream Blush is enriched with nourishing ingredients like lotus, gardenia, and white water lily extracts, ensuring a comfortable and hydrating application. It is a go-to product for achieving a fresh and youthful complexion.
4. Lip Souffle Matte Cream Lipstick
The Lip Souffle Matte Cream Lipstick is a standout product from Rare Beauty, offering a lightweight and comfortable matte finish. This lipstick is highly pigmented, providing an intense colour payoff that lasts for hours. The formula is infused with a blend of lotus, gardenia, and white water lily extracts, ensuring that the lips stay moisturised and soft. The Lip Souffle Matte Cream Lipstick is available in a range of stunning shades, catering to different preferences and skin tones. Indian beauty enthusiasts can experiment with various lip looks, from bold reds to soft nudes, with the Lip Souffle Matte Cream Lipstick.
5. Brow Harmony Pencil and Gel
Achieving perfectly groomed brows is effortless with the Brow Harmony Pencil and Gel from Rare Beauty. This dual-ended product features a pencil on one side for precise filling and shaping, and a tinted gel on the other side to set the brows in place. The pencil has a fine tip, allowing for precise application and creating natural-looking brows. The tinted gel adds volume and definition, keeping the brows in shape throughout the day. The Brow Harmony Pencil and Gel is available in shades that cater to different hair colours, allowing Indian beauty enthusiasts to achieve perfectly sculpted brows that frame their faces.
6. Always an Optimist 4-in-1 Mist
The Always an Optimist 4-in-1 Mist is a multitasking product that offers hydration, priming, setting, and refreshing benefits. This fine mist is infused with a blend of lotus, gardenia, and white water lily extracts, providing an instant boost of hydration and radiance to the skin. It can be used before makeup application to prep the skin, as a setting spray to prolong the wear of makeup, or throughout the day to refresh and revitalise the skin. The Always an Optimist 4-in-1 Mist is a versatile product that is perfect for Indian beauty enthusiasts who want to maintain a fresh and luminous complexion.
7. Blot & Glow Touch-Up Kit
The Blot & Glow Touch-Up Kit is a travel-friendly essential for maintaining a fresh and shine-free complexion throughout the day. This kit includes a blotting paper booklet and a powder compact. The blotting papers effectively absorb excess oil, while the translucent powder helps to mattify the skin and set the makeup in place. The compact size makes it convenient to carry in a handbag or pocket, making touch-ups effortless and convenient. The Blot & Glow Touch-Up Kit is ideal for Indian beauty enthusiasts who want to keep their makeup looking fresh and flawless, especially in the humid Indian climate.