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Our favourite Bollywood stars have long been diversifying their portfolios by investing in business ideas, with a good chunk of that being in the fashion industry. Given that from children’s wear to occasion wear to athleisure, Indian celebrities have always been a big influence making it an obvious field to start investing in.
While some keep it simple, some bring sustainability into the picture, and some their personality. Often done in collaboration with bigger and more established retail players in the market, these fashion brands make shopping for your favourite celebrity looks much easier and hassle-free.
Here are some of the most famous celebrity-owned fashion brands
1. Ed-a-Mamma
Launched in 2021, Ed-a-Mamma is a fashion brand owned by Alia Bhatt. Primarily a children’s brand, Ed-a-Mamma has now also ventured into maternity wear. This brand promotes conscious fashion through the use of organic and natural fabrics, so much so that they use plastic-free buttons for their clothes. Making a huge difference to the world of kidswear, Ed-a-Mamma provides a variety of clothing options for children aged 2 to 14 years of age.
2. HRX
One of the first fitness brands, launched by Hrithik Roshan in 2013, HRX is the one-stop destination for all your fitness-related requirements. From clothing, accessories, fitness gear, fitness trackers, and equipment, to even healthy meal plans, this brand has it all. Most popular for their athleisure clothing, count on HRX to make your workout fashionable.
3. House of Pataudi
Owned by the very Nawab of Bollywood, Saif Ali Khan introduced the fashion brand House of Pataudi in partnership with Myntra in 2018. Primarily an occasion-wear fashion brand, provides for a variety of ethnic clothing options. Inspired by royal aesthetics, the House of Pataudi envisions filling in the gap in fashion by providing more options for Indian wear.
4. Being Human
Launched in 2007 by Salman Khan, Being Human is one of the first brands to be owned by a Bollywood celebrity. Being Human provides a variety of clothing options for both men and women, from cool t-shirts to linen shirts. Salman Khan launched the brand with a view to aiding the Being Human Foundation, making it a charity-based brand. Their clothes can be bought on their website as well as in flagship stores across the country.
5. Nush
After venturing into the world of production alongside that of acting, Anushka Sharma also launched her clothing brand Nush in the year 2017. This brand primarily caters to womenswear. From athleisure to comfortable t-shirts and cute dresses, this brand has every option related to women’s clothing available. Their products are available across online stores such as Myntra, Ajio, Flipkart, Amazon Fashion, Central and Tata Cliq.
6. Skult
Launched in 2016, SKULT is an athleisure brand owned by Shahid Kapoor. It is India’s first athleisure brand. They began selling their products on abof.com, an Aditya Birla Group-owned online fashion shopping destination. Shahid Kapoor claims to pay the utmost attention to the nitty-gritty of their products, whether it is the fabric that is used or the detailing of their clothes. SKULT products are available across stores and online fashion destinations such as mYntra, Ajio, and Amazon Fashion. Flipkart and Pantaloons.
Photo: Instagram/edamamma, houseofpataudi