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Dhruv Verma, the visionary founder of Thriwe, stands out as an entrepreneurial trailblazer. Propelled by personal challenges and a keen understanding of consumer needs, his resilient journey, rooted in corporate experience, led to the inception of Thriwe, a transformative force in the consumer benefits realm.
Recognising the growing demand among India's mass affluent population for consolidated premium benefits, Verma addressed logistical complexities through strategic solutions, robust systems, and technology investments, optimizing operational efficiency.
Dhruv Verma's entrepreneurial philosophy defies the conventional work-life balance, viewing entrepreneurship as an immersive journey demanding intense commitment and an unwavering work ethic. This holistic approach, blurring the lines between work and life, is deeply ingrained in his daily life, propelling his passion for creating a transformative ecosystem within the consumer benefits marketplace.
"Dhruv Verma states, 'Previously, when we were Golflan, we recognised a significant need for a comprehensive platform offering consumer benefits and rewards. This platform would empower businesses to acquire, engage, and retain their customers, employees, and channel partners effectively. Consequently, we endeavoured to bridge these gaps by providing a diverse range of rewards for customers to choose from. Our vision is to spearhead the global loyalty revolution by curating tailored loyalty and benefit solutions. We aim to utilise data and technology to redefine the global loyalty rewards landscape.'"
Strategic partnership with Zee Zest
In a strategic collaboration with Zee Zest, Thriwe solidifies its position as a technology partner, contributing innovative solutions to enhance consumer experiences. Beyond this, Thriwe supports restaurant partners by providing an efficient platform for event registration on Zee Zest. This collaboration not only elevates Zee Zest's capabilities but also streamlines event registration for restaurant partners, demonstrating Thriwe's commitment to practical solutions that enhance operational processes and consumer engagement.