Copy Link
In a strategic partnership with the global fresh food and organic coffee chain, Pret A Manger, Reliance Brands Limited, yesterday announced its first foray into F & B retail and is set to open its first outlet in Mumbai among other major cities and travel hubs in the first fiscal quarter in 2023.
French for ‘ready to eat', Pret A Manger opened its doors in London for the first time in 1986. With the agenda to serve fresh handmade food every day, and over 35 years it has expanded to other parts of the UK, US, Europe and even Asia. Its popularity has grown over the years, having been patronised by people from all over the world. Serving organic coffee, sandwiches, salads and wraps freshly made each day, Pret A Manger is now all set to be introduced to the Indian market.
“Our partnership with Pret is rooted in the strong growth potential of both Pret as a brand as also of the food & beverage industry in India. RBL closely follows the pulse of Indian consumers and there is an increased consciousness of what we eat – rapidly making food the new fashion. Indians, like their global counterparts, are seeking Fresh and Organic ingredient-led dining experiences which has been synonymous with Pret’s core offering. Couple that with the high recall the brand enjoys in the country, it’s undoubtedly a recipe for success.” said Darshan Mehta, MD, Reliance Brands Limited.
What makes Pret A Manger truly unique that it has never budged from its core philosophy – fresh food every day. According to sources, to suit the Indian palate, the chain will make some changes to its global menu based on local flavours. Anything that remains unsold is donated to local charities and not wasted. This is done through the Pret foundation which works towards the cause of homelessness, poverty, and hunger.
.The brand currently has 550 shops globally across nine markets including the UK, US, Europe, and Asia, offering organic coffee, sandwiches, salads and wraps freshly made each day.
Photo: RBL