Into A Fitter World: 7 Celebrity-Owned And Backed Wellness Ventures On Our Radar

With so many responsibilities and commitments, good health really has become the biggest tool to ensure smooth sailing through life. Here are famous fitness and wellness brands that are celeb-owned and backed.

Published On Sep 15, 2023 | Updated On Mar 04, 2024


The saying ‘Health is wealth’ holds truer than ever in today's fast-paced, high-stress lifestyle. With increased stress, commitments, and responsibilities, prioritising our health is vital for a fulfilling life. Fitness enables us to fully enjoy life's pleasures. As awareness of the benefits of fitness grows worldwide, many individuals are venturing into this space, creating innovative ways to support others on their health journeys.

Indian celebrities have also joined this trend, using their knowledge and resources to launch impressive ventures in the health and fitness sector. Their motivation remains the same: helping others achieve their fittest and healthiest selves. Driven by personal experiences, interests, and passion, these celebrities set a remarkable example by maintaining their own fitness. Their influential brand names attract people's curiosity and inspire them to learn more, potentially following suit.

The association between health brands and celebrities benefits both parties. Celebrities bring exposure to the brand, expanding its reach to a broader audience. Additionally, their endorsement instils trust in the public, assuring customers of the brand's authenticity and quality of services.

Here are some health brands owned and backed by celebrities

HRX is a brand co-owned by Hrithik Roshan, a Bollywood actor celebrated for his exceptional fitness. With a profound passion for health and wellness, Hrithik Roshan launched this brand in 2013. Initially, it started as an athleisure wear brand for men and has since expanded to include athleisure for both men and women, fitness equipment, and more. HRX has even established its own gym and café, collaborating with a prominent gym chain in India, providing people with nutritious food and exercise facilities. Today, HRX stands as one of the most popular health brands in India.

Chisel, a chain of modern gyms, was launched in 2015 with several branches in New Delhi. Indian cricket star Virat Kohli co-owns this venture. Known for his unwavering commitment to fitness and well-being, Virat Kohli has made it his mission to motivate people towards a healthier lifestyle. His investment in this gym chain aims to provide individuals with top-notch resources to support their fitness journeys. Chisel offers a diverse range of activities, including yoga, cardio, and weight training, to assist individuals in reaching their peak fitness levels.

Tiger Shroff, the renowned Bollywood actor admired for his fitness and flexibility, ventured into the health and fitness arena by co-founding Prowl in 2018. This brand, which offers a variety of athleisure wear, accessories, and exercise equipment, reflects its commitment to supporting people on their health journeys. Prowl has become a significant player in India's thriving health and fitness industry.

In 2018, Malaika Arora, a Bollywood actress known for her passion for yoga, co-founded Diva Yoga with others to promote the numerous benefits of yoga to the public. Having personally experienced the mental tranquillity and physical advantages of yoga, she was inspired to share this ancient fitness practice with others. Yoga, which has a rich history spanning centuries, has the power to centre the mind and enhance overall health, one asana (pose) at a time.

Sportsfit is an Indian gym chain launched by MS Dhoni, the former captain of the Indian cricket team known for his exceptional fitness levels. As an athlete, maintaining peak fitness is crucial, and Dhoni has extended this approach to his personal life by introducing this venture to assist people in achieving their fitness goals. With multiple locations in New Delhi and nearby areas, the gym offers various activities including Zumba, cardio, and weight training to help individuals reach their optimal health.

Simple Soulful is Bollywood actress Shilpa Shetty's health venture. Introduced in 2018, the app provides users with yoga, simple exercises, nutritional guidance, and dietary services, promoting overall well-being in both fitness and diet. Shilpa Shetty is a strong advocate for mindful eating to enhance fitness endeavours. Her app offers a variety of recipes and personalised plans with the assistance of a team of health experts.

Suniel Shetty, a well-known actor, is admired for his dedication to fitness and the way he's gracefully aged over the years. His commitment to health and fitness has earned him praise on social media. In 2019, he teamed up with Fittr, a partnership he values for its commitment to promoting genuine and healthy approaches to improving people's health. This aligns with Suniel Shetty's personal beliefs, emphasising the importance of sustainable, long-term health over quick fixes.

Photo: Instagram/thedivayoga, prowlactive