Get ready to swipe right on your next obsession. When a burnt-out webtoon producer seeks solace in a virtual reality dating service, the lines between digital perfection and real world chaos begin to blur. Starring BLACKPINK’s Jisoo alongside the extremely charismatic Seo In-guk, Boyfriend On Demand is the new K drama on Netflix that is all set to redefine the romantic comedy genre this March.
From its star studded virtual cameos to a heartwarming workplace rivalry, Boyfriend On Demand drama is the high tech heartstealer that we have been waiting for. Here is all you need to know about it before the premiere.
Boyfriend On Demand K-drama plot
At the heart of Boyfriend On Demand drama is a high concept romance that asks a poignant question for the digital age, which is: Can a programmed, so-called perfect partner ever compete with a messy, real world connection?
The story of this new K drama follows Seo Mi-rae, played by Jisoo, who is a brilliant but chronically burnt out webtoon producer who is also disillusioned by failed relationships and the pressures of her career. Seo Mi-rae is shown to seek refuge in the revolutionary Monthly Boyfriend VR subscription service. Each month, she is paired with a flawlessly engineered virtual partner that has been designed in such a way so as to fulfil her every emotional whim. However, her digital sanctuary is constantly interrupted by her real life nemesis, the prickly and competitive Park Kyeong-nam, played by Seo In-guk. As Mi-rae bounces between the curated bliss of her VR dates and the chaotic, high stakes rivalry of her workplace, the boundaries of her heart begin to glitch.
Boyfriend On Demand K-drama masterfully weaves a slow burn office romance with a futuristic fantasy that explores whether Mi-rae will choose the safety of a simulated dream or the unpredictable, pulse pounding reality of a man who actually knows her flaws and all.
Cast and crew of Boyfriend On Demand
The creative force behind this new K drama is as impressive as its premise, led by director Kim Jung-sik, the mastermind behind recent hits like No Gain, No Love and Strong Girl Nam-soon. His vision is brought to life through a script by writer Namgung Do-young, focusing on the delicate balance between high tech escapism and raw human emotion.
Headlining the Boyfriend On Demand K-drama is BLACKPINK’s Jisoo as Seo Mi-rae, marking her highly anticipated foray into the contemporary rom-com genre, alongside the versatile Seo In-guk, who portrays her complex real world rival, Park Kyeong-nam.
Further adding an unprecedented level of star power is a curated roster of top tier actors who appear as Mi-rae’s virtual dates, which includes Seo Kang-joon, Lee Soo-hyuk, Lee Jae-wook, Kim Young-dae, and even a surprising romantic turn from Jay Park. with Yoo In-jeung and Ha Young, the production is a true ensemble powerhouse that blends seasoned veterans with the industry's brightest rising stars.
Release date and streaming guide
Mark your calendars as Boyfriend On Demand is officially scheduled to premiere on March 6, 2026. As a flagship Netflix Original, this series will be available exclusively on the platform globally. While some K-dramas follow a weekly release schedule, Netflix has confirmed that all the 10 episodes of this K-drama will drop simultaneously, making it the perfect binge watch for your weekend.
More Netflix K-dramas to watch in 2026
If Boyfriend On Demand leaves you craving more high stakes romance or imaginative storytelling, these Netflix originals should be at the top of your list.
1. The Wonderfools
Set in 1999, this retro superhero comedy follows a group of ordinary townspeople who suddenly gain superpowers. If you live the quirky, and high concept energy of Boyfriend On Demand, then the chemistry between the Romcom Queen, Park Eun-bin and Cha Eun-woo in a world of accidental horses is a must watch.
2. Genie, Make a Wish (All the Love You Wish For)
Written by the legendary Kim Eun-sook, this series features a volatile genie and the woman who becomes his new master. Much like the Monthly Boyfriend service in Boyfriend On Demand, this drama plays with the idea of granted fantasies and whether magic can truly solve the complexities of the human heart.
3. Can This Love Be Translated?
This romance follows a multilingual interpreter and a global superstar who have completely opposite ways of expressing love. If the workplace rivalry between Jisoo and Seo In-guk is your favourite part of Boyfriend On Demand, then you will definitely enjoy the witty, lost in translation banter of this star studded series.
4. Tantara (Show Business)
Set to release in the fourth quarter of this year, this K-drama is a powerhouse production set in the birth of the Korean entertainment industry during the 1960s and 70s. While Boyfriend On Demand looks at the future of digital fame, Tantara looks at the gritty and glamorous origins of show business.