Content creators are now turning into business influencers! Your favourite content creators, recognised for their funny skits or hilarious reels, are also sophisticated business people who have successfully leveraged their following to build lucrative businesses. From shoes to masalas, underwear to creator agencies, here are our picks of the top influencer brands in the country!
Viraj Sheth
Instagram has helped launch the career of young entrepreneur Viraj Sheth. In 2018, he and Ranveer Allahbadia co-founded Monk Entertainment. Many famous influencers, including Flying Beast and Ranveer Allahbadia, have their social media accounts managed by his company.- making it one of the best influencer brands in the country! For various projects, they have teamed up with celebrities including Arnold Schwarzenegger and Priyanka Chopra as well as the Mumbai Indians, NBA India, Alia Bhatt, and Flipkart.
His business acumen has allowed him to amass a sizable fan base. In recognition of his work in the field, he was honoured with many accolades and included in Forbes' 30 under 30 Asia list. He mentors and builds brands for several content producers around the nation. He has also invested in firms such as BimaPe, Akudo, Indyfin, Deciml, Rooter, STAGE, HYPD, and SuperCluster.
Bhuvan Bam
After starting as a modest YouTube artist, Bhuvan Bam has gone a long way, even performing as eccentric characters on BB Ki Vines. While on the road, he sparked the interest of Indian internet users. With 25.1 million YouTube subscribers and 14.1 million Instagram followers, he has risen to one of the country's most famous content providers.
Bam and his friend Arvin Bhandari launched Youthiapa, an influencer brand, in 2017, marking their entry into the direct-to-consumer (D2C) sector. Originally a business selling goods based on the comedian's famous one-liners, Youthiapa has now branched out into more mainstream fashion.
Masoom Minawala
With an eye for both economical and elegant design, Masoom Minawala Mehta has become a renowned influencer and owner of the fashion platform "Miss Style Fiesta" on Instagram. The vegan shoe business "The Cai Store" is an online startup where she also serves as the head of innovation and strategy and is an equity partner. Wishlisting the iconic range of shoes, heels and more from Cai? Well, now you know the brains behind your favourite shoe brand is a beloved influencer brand!
In addition to her humanitarian work and fashion entrepreneurship, she helps others in her community. This Instagram influencer, who specialises in high-end living, has garnered a substantial following due to her unique postings.
Kusha Kapila
Kusha Kapila, an influencer-turned-actor, draws inspiration from Kim Kardashian's immensely successful shapewear line, UnderNeat, SKIMS. With her extensive fan base, Kusha might have introduced Underneat to the world in the same way that influencers do. Nonetheless, she decided to let her imagination run wild and treat it like a masterclass in leveraging content creation to promote one’s brand. Choosing the right bra or mastering the usage of breast tape, which might seem complicated and secure, are common challenges for women.
Her narrative series "What Do You Wear Under" sought to tackle these prevalent but sometimes ignored issues. Young adults who frequent H&M, Zivame, and Clovia are among UnderNeat's many target demographics. The goal of the company is to provide fashionable shapewear with mild to medium control that is inexpensive, comfortable and easy to wear!
Mrunal Panchal
The founders of Mrucha Beauty were driven by a desire to empower women everywhere through the power of bold, positive beauty. Mrucha Beauty, founded by content creator Mrunal, is dedicated to embracing uniqueness through nourishing lip colours that look and feel fantastic. For a long-lasting, pleasant finish, their products are painstakingly made to blend a rich, high-impact colour with lip-loving ingredients.
Makeup should have a purpose beyond just aesthetics, according to Mrucha Beauty. It should give you confidence, make you happy, and allow your individuality to radiate. Browse their delicious selection of glosses made especially for Indian skin, which are luscious and beautiful.
Nikhil Sharma
Sharma, who goes by the username "Mumbiker Nikhil" on YouTube, began his channel in 2013 and is widely believed to have been an early pioneer in increasing the number of Indians who watched automotive-related videos. He became famous overnight thanks to these vlogs; now, he has around 3.88 million YouTube subscribers and 1.3 million Instagram followers. Later on, Sharma launched his apparel brand "Label MN," marking his entry into the direct-to-consumer (D2C) industry. Hoodies and masks are among the many items offered by the online-only clothing label.
Madhura Bachal
One of the most-watched Marathi-language food channels on YouTube is managed by Madhura Bachal. Bachal began her blogging career in 2009 as a culinary blogger and then moved her following to Facebook. At the moment, her YouTube subscriber count exceeds 6.05 million. Bachal ventured into the business world by releasing her cookbooks. She then introduced various spices under the Madhura's Recipe Masalas label.