For the longest time, Western European fashion brands dictated what was in trend, but with the liberalisation that internet brought, many other regions have emerged as fashion hotspots. Asia is one of them, and designers from different countries have been bringing their A game by infusing local techniques, crafts, and fashion sensibilities that have been winning hearts all over.
Over the past years, we’ve seen the rise of the Japanese Kawai aesthetic, and then Kdramas brought their understated romantic silhouettes, and then on social media, Vietnamese boutiques blew up for their quick and perfect services. Thailand, while famous for its stunning beaches, and lush greenery, is also home to a bustling fashion scene. Whether it is the unique Bangkok fashion brands or vintage luxury resellers, the much-loved tourist destination is also quite a spot for the fashion girlies.
While you might have heard your friends rave about thrifty finds in the capital city, Bangkok fashion scene offers lot more that often gets overlooked by tourists. If you’re a fashion aficionado, the next time you’re there, don’t forget to check out these brands making waves in the Bangkok fashion scene and grabbing the attention of biggies like Thai superstar Davika Hoorne and Kpop group Blackpink’s Jennie alike.
1. TandT
One of the coolest brands there is on the Bangkok fashion scene, TandT by Thanawut Thanasarnvimon is all about statement pieces inspired by Thailand’s capital city and its bustling culture. The play of colours and textures reflects Bangkok fashion beautifully, and if you’re looking for romance with an edge, we suggest you check out their ‘like mother, like daughter’ collection. This is also a great spot to explore if you’re looking for clothes to wear in Bangkok for an event but don’t know where to shop.
2. Blackdog
This Bangkok fashion brand has been around for quite some time, and yet, manages to reinvent itself with every new collection. If extremely quirky yet wearable Bangkok outfit ideas are what you want, this is your brand. From knitted tops that draw inspiration from vegetables to fun printed patterns, Blackdog has it all.
3. Aimer
If you thought the Bangkok fashion scene was all colourful eclectic prints, Aimer is here to break that stereotype. Thai fashionistas are just as much into clear sharp suiting as they are into fun fashion pieces, and Aimer is just the brand you should check out if the sharp look is what you’re going for. Their pieces are contemporary enough that they can be worn anywhere, and yet carry elements of culture that they stand out in the sea of neutral formals.
4. Landmee’
This Bangkok fashion brand’s fans include Blackpink’s Lisa and Thai actress Tontawan Tantivejakul, and us of course! Their clothes aren’t limited to one single aesthetic. From chic heart cutouts to structured co-ords, to frilly LBDs, they have it all. We especially love their ‘Darling’ collection for how dreamy and summery it looks. Perfect for Bangkok outfit ideas for when you want to be very mindful, very demure.
5. Boyy
Not just clothes, but Thai accessory brands will have you swooning over their effortless style. Boyy isn’t your regular Bangkok fashion brand. Headquartered in Milan as well as Bangkok, and founded in New York, Boyy is more of a globe trotter than many of us will be. And this melange is clearly visible in how timeless their designs are. While the luxury brand might seem steeply priced, their fine quality and beautiful craftsmanship more than make for it.
Clothes to wear in Bangkok
Generally, there are two types of travellers. One, who checks the weather of the destination they’re headed to, picks up their clothes for the temperatures, saves some cash for emergency buys at the said destination, and they’re done. The second one, not only pulls out the best in their wardrobe, plans for each day and activity, and then budgets in shopping at the destination into their travel expenses. Since you’ve made it this far, we believe you’re the latter, and if you haven’t been to Bangkok yet, or want to make sure that you get the best of images on this trip, we have some Bangkok outfit ideas for you
- Linen co-ord sets: One of the most comfortable set of clothes to wear in Bangkok are co-ord sets, and given that its a hot and humid country, linen is a great choice of fabric. Whether you’re exploring the museums and art galleries in Bangkok, or brunching with your girlfriends in any of Bangkok’s best restaurants, linen co-ords are a great option.
- Comfy midi dresses: The general perception of Thailand is that of a country with beaches aplenty and as a result, beachwear being the default Bangkok outfit ideas. While the Thai are quite comfortable with beachwear, it's still very much a conservative country. Comfy midi dresses are some of the best clothes to wear in Bangkok and around especially if you’re headed out to see temples in Thailand. For both the genders, ideally, the shoulders as well knees should be covered when visiting a temple.
- Well-ventilated footwear: Whether you want to keep it dressy and opt for strappy flats, or you want to enjoy adventure activities in Thailand and opt for all terrain sports sandals, make sure they have great ventilation. As is the case with Bangkok outfit ideas, your footwear also needs to cater to the hot and humid weather.