The latest addition to the actor-turned-entrepreneur list is 'Dabangg' actress, Sonakshi Sinha. After teasing fans with engagement ring pictures, Sonakshi finally made the big reveal by announcing her artificial nail brand, ‘Soezi’.
Gorgeous Katrina Kaif launched her makeup line 'Kay Beauty' on Nykaa in 2018. Keeping in line with the clean beauty approach, Kay Beauty is vegan, cruelty-free and paraben-free. The brand features a complete range of products right from lipsticks, concealers, eye shadow to nail paints.
Priyanka Chopra Jonas recently launched her haircare brand ‘Anomaly’ which focuses on bringing a brand which is not only clean but also affordable at the same time. Anomaly promises you a formula that will leave your hair silky and moisturised. However the brand is only available in the United States.
With a country obsessed with ‘fair skin’ here is an Indian brand that promises a ‘healthier skin and not a fairer one’. Going with #WhateverYourBrownItsBeautiful,TV presenter Anusha Dandekar launched her skincare brand, BrownSkin. Taking the beauty with a purpose approach, the brand runs a foundation under the same name for underprivileged girls.
Pop icon Rihaana launched her own makeup line ‘Fenty Beauty’ as she was inspired to create makeup for every skin tone around the world. The makeup collection features 50 shades of foundations and is one of the best seller from the range.
Popular American singer and actress Selena Gomez launched Rare Beauty makeup line with a mission in mind, that is to build a community and not a brand. One of the captions on Rare Beauty’s Instagram page read, "Our mission is to shape conversations around beauty, self-acceptance, and mental health.”
Bahubali star Rana Daggubati, is the latest celebrity to turn entrepreneur with his new venture DCRAF. ‘D’ stands for Daggubati and ‘craf’- a colloquial short form of the English expression 'Hair Craft' popularly associated with men’s grooming in Telangana and Andhra Pradesh. The brand features products for men's grooming catering to the millennial and Gen-Z men.