Everybody Seems To Be In Their 'Cowgirl' Era & It's Exciting


​The Roots

​The aesthetic draws inspiration from women in rodeo culture. A blend of practicality and style, it borrows from the rugged yet independent spirit of women in the American West, with the 2024 edit making it favourable by soft girls as well.

​The Indicators

​The trend features iconic silhouettes such as fringed jackets, high-waisted denim, and wide-brimmed hats. More recently, celebrities are mixing things up by adding lace and other coquette aesthetic elements to the mix.

​All about the culture

​The aesthetic has made a lasting impact on pop culture, influencing music, film, and fashion. Artists like Beyonce and supermodels like Bella Hadid have revived the look for a new generation of fashion enthusiasts.

​Versatility Is Key

​Being versatile, the trend allows for a range of interpretations. Whether it's a modern take with fringe details on a leather jacket or a classic look with denim-on-denim, or even a Halloween costume (!), you can do so much with it.

​You've got to get the boots right

​Cowboy boots are a staple in the cowgirl aesthetic. Ranging from classic leather to more embellished and colorful designs, these boots may look sturdy but they do offer endless opportunities for styling with a range of ensembles. If only you dare to experiment!

​This 'Barbie' is a cowgirl

​Arguably the biggest catalyst for bringing back the 'Cowgirl' aesthetic to mainstream fashion is the 'Barbie' movie. Margot Robbie's iconic hot pink attire has become the most sought after movie costume recreation all over Instagram.

​How you can recreate it

​In addition to the boots and the hat, look for prints such as plaid, gingham, and bandana patterns. These prints pay homage to the heritage of the American West and get the message across brilliantly.

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