Welcome To The Magentaverse: Pantone's Colour Of The Year 2023

Pantone; Instagram/Featured Celebs

​With an electric mix of red and pink, The Pantone Color Institute has called the powerful and empowering, Viva Magenta 18-1750 the colour of the year 2023.

​On its website, Pantone explains that the Viva Magenta vibrates with vim and vigour. It describes the shade rooted in nature, descending from the red family and expressive of a new signal of strength.

​The Viva Magenta shade was introduced to the Pantone colour range in 2019. Since then, the colour has seen a rapid rise in stardom.

​Viva Magenta is an oomphy, sophisticated shade of red that delivers powerful value to the eye. Check how some Bollywood celebrities have already sported the colour:

​1. Rashmika Mandanna

​Rashmika Mandanna's simple magenta saree weaves festive magic. The bright magenta saree with its hand-embroidered border adds a traditional touch.

​2. Tara Sutaria

​For times when you wanted the fashion spotlight to be on yourself only, chances are you need to go for this shade. Dressed in a magenta-draped saree, Tara Sutaria looked resplendent.

​3. Ananya Panday

​Or if you’re heading to the beach, take cues from Ananya and dress in a magenta co-ord set.

​4. Kiara Advani

​Don’t forget to kickstart the festive season in a printed magenta-coloured saree like Kiara Advani.

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