Pantone; Instagram/Featured Celebs
With an electric mix of red and pink, The Pantone Color Institute has called the powerful and empowering, Viva Magenta 18-1750 the colour of the year 2023.
On its website, Pantone explains that the Viva Magenta vibrates with vim and vigour. It describes the shade rooted in nature, descending from the red family and expressive of a new signal of strength.
The Viva Magenta shade was introduced to the Pantone colour range in 2019. Since then, the colour has seen a rapid rise in stardom.
Viva Magenta is an oomphy, sophisticated shade of red that delivers powerful value to the eye. Check how some Bollywood celebrities have already sported the colour:
Rashmika Mandanna's simple magenta saree weaves festive magic. The bright magenta saree with its hand-embroidered border adds a traditional touch.
For times when you wanted the fashion spotlight to be on yourself only, chances are you need to go for this shade. Dressed in a magenta-draped saree, Tara Sutaria looked resplendent.
Or if you’re heading to the beach, take cues from Ananya and dress in a magenta co-ord set.
Don’t forget to kickstart the festive season in a printed magenta-coloured saree like Kiara Advani.